Kelly Zerbe
Senior Visual Designer | Art Director
I grew up a Navy brat, so I like to say I'm from everywhere and nowhere. I studied graphic design at Arizona State University where I received a Bachelor of Science in Design in Visual Communication and a Bachelor of Arts in Design Management. I have called San Francisco home for the past 10 years before deciding to relocate to warmer weather in Los Angeles.
I started my professional career at Old Navy Headquarters as an Associate Designer on the Marketing team, then moved agency side to Swirl as an Art Director primarily working on digital experiences. I moved back in house to a start-up, Brandless, as a Senior Brand Designer, working to continuously evolve the brand. I also become the bridge between Brand, Marketing, and Product to bring consistency to the customer journey. Currently, I am a Senior Brand Designer at Hatch, a consumer electronics company specializing in smart sleep devices. As the first full time design hire, I have lead the brand and marketing design and have supported the company in doubling revenue growth YOY.
With experience at both in-house and agency, and experience in retail, CPG, and consumer electronic companies, my broad range of viewpoints has helped me grow as a designer and come to the table with multiple perspectives. In the past couple of roles I have led the overlap between marketing, brand, and product and I really enjoy developing new and better experiences for the customer. Ideating, concepting, and strategizing on new digital experiences has become a strong passion of mine, and love that I can bring these customer touchpoints together.
Brands I’ve worked with: Hatch, Brandless, Old Navy, The Bay Club, Microsoft, Dole, Burt’s Bees, Cool Effect, New Chapter, KPJR Films, Game Golf, Sovos Brands