New Chapter Website

Art Direction / UI / Web Design

New Chapter, a high-end vitamin company based out of Vermont and recently purchased by P&G, came to us to make their informational website into an e-commerce website. As part of the exploration, we introduced new typography, new photography, and custom iconography. Previously, their primary way of selling was through retailers such as Whole Foods, GNC, and Amazon, so we carefully took into consideration their consumers and created a seamless desktop experience. 

Art direction: Kelly Zerbe, Julie Swing
Agency: Swirl